Install Google Analytics tracking in your SharePoint site

Admin Tips and Shortcuts
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Administrators can install Google Analytics to track how their users are behaving on the site.

Installation:

To activate Google Analytics script on your intranet pages, you need to:

  1. Install Origami Analytics app (solution file named sp-chrome.sppkg) in your tenant described here:
    Installing Origami (Using App Catalog)

  2. Navigate to each site collection for which you need to send page usage data to Google Analytics and click [*] → Add an app

  3. Add an app called Origami Google Analytics Embed and Alert Solution as shown below:

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  4. Navigate to [*] → Site contents and find the list called Config. This list was automatically created as part of step 3 above.

  5. Open the Config list and create a new item in the list with the following values:
    Title: TrackingCode
    Value: GTM-********

NOTE: Above value of GTM-******** is your Google Tag Manager tracking code. Here is a quick walkthrough (you’ll need to as far as this section: Install the container ) to associate your Google Analytics with a Google Tag Manager.

  1. Save the new list item and your tracking should be set up. Please note that Google might take up to 48 hours to show data in your Google Console.
EU-based Microsoft 365 tenants?

In EU-based Microsoft 365 tenants, admins often enforce stricter security policies due to:

  • GDPR compliance
  • Data residency rules (e.g., avoiding U.S.-hosted services)
  • Content Security Policy (CSP) headers or Tenant-level controls

These can prevent:

  • External scripts (like those from www.googletagmanager.com or www.google-analytics.com) from loading.
  • Requests from being sent out to Google domains.

Possible Blocking Mechanisms can include:

  • Content Security Policy (CSP) - prevents browser from loading GTM/GA scripts
  • Firewall / Endpoint Protection - blocks outbound calls to Google services
  • Tenant App Policies (via Intune, DLP) - may restrict browser script behavior
  • Microsoft Defender for Endpoint - flags GA/GTM scripts as tracking attempts
  • Browser Extensions on managed devices - may block analytics tags completely

What You Can Do

If you’re working on an EU-based tenants, consider these steps:

:white_check_mark: Check If GTM/GA Loads:

Open DevTools > Network tab. Reload page and filter for:

  • www.googletagmanager.com
  • www.google-analytics.com

If blocked, you may see:

  • CSP errors in the Console (e.g., Refused to load script).
  • Network requests canceled or blocked.

:white_check_mark: Talk to the Microsoft 365 Admin:

Ask:

  • Is there a CSP or script restriction on external sources?
  • Are external tracking scripts allowed under compliance policy?
  • Can they whitelist GTM/GA domains if needed?

:white_check_mark: Use Region-Friendly Analytics Tools (Optional):

Some EU organizations avoid Google tools altogether. Alternatives:

  • SharePoint built-in analytics
  • Microsoft Clarity