EMAIL TO: [Test Users] 
SUBJECT LINE: New intranet - Do You Have 5-10 Minutes to Help Out?
EMAIL BODY:
Team -
We are in the process of redesigning [Company] intranet to make it easy to navigate, user-friendly and a useful digital resource tool for you. One of the first steps in the redesign is to conduct an initial content study. The results from this initial study will help to inform the final design and navigation.
We would greatly appreciate it if you could help us by taking the quick survey and providing your feedback. There are [insert #] questions and it should only take about 5-10 min of your time. The goal of the survey is to find out how the majority of employees would look for specific content, so there are no right or wrong answers.
Deadline:
We appreciate it if you can complete the survey by: [insert link] (EOD). For those who complete the survey, you will be entered into a drawing for the chance to receive 1 of 10, $50 [Amazon] gift cards. If you have any specific questions or feedback after you take the survey, please send them to [project manager] or [comms manager]
To Get Started:
Click here [insert link] to start the survey.
Thank you in advance for your participation and we look forward to your feedback!